A Lingerie Legacy
Lingerie is in my genes, I’m the 4th generation to be in the business.
My Great Grandmother opened with a store in New Brunswick, New Jersey specializing in Corsets and hosiery. It was warehouse style where boxes of inventory lined the shelves. When my Grandma took over, she updated the store to reflect the times and turned it into a lingerie boutique. My Mom forged west to Boulder, Colorado and expanded the concept into a full ladies boutique with lingerie, casual clothing, formal dresses, swimsuits and more.
I always enjoyed working with Mom and Grandma in their stores. The great experiences I had helping customers find the special things they were looking for inspired me to found a lingerie store of my own.

Our Mission
We aim to promote well-being from the underwear out. We offer intimate apparel for women, by women with expertise, enthusiasm, and sound advice.
Beauty & Attitude is here to help, from first bras to nursing bras, undies for graduations, weddings, and romantic occasions!

Our Name
For me, “Beauty & Attitude” are necessary for personal success. In order to achieve anything in the world, it is fundamental to feel comfortable in your own skin…to feel Beautiful… and to dare yourself to reach for your desires… to have Attitude.

Come and let us help you to discover your Beauty & Attitude!

Christina Brady
Owner

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Come to Our Bra Fitting Happy Hour: 1st Friday of Every Month from 4-7 pm

2116 Vine St. | Berkeley - California 94709 | 510.868.1790